Vadilal Industries has undertaken an aggressive campaign on all fronts to increase its over-all market share as well as capture a larger pie of the premium ice cream market. New mega brands, installation of latest state-of-the-art machines, aggressive advertising and significant expansion in production facilities will combine to make Vadilal an even stronger force to reckon with in the domestic ice cream market. Vadilal is already the second largest ice cream maker in the country.

The company made this announcement during the trading hours today, 03 May 2011.