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Gujarat Glass has announced that the Piramal Group announced the launch of its new corporate identity. The group's flagship company, Nicholas Piramal India, a pharmaceutical major, marks its twentieth year of operations this year.
The objective of this exercise is to craft a value-driven identity that unifies the diverse companies within the Piramal Group. An analysis carried out within the group over the past two years has revealed an affinity with three values that the group has now adopted: knowledge, action, care.
The group's values are rooted in tradition. They have been derived from three guiding principles in the Bhagavad Gita: Gyan Yoga (the principle of knowledge and learning), Karma Yoga (the principle of dynamic action and entrepreneurial spirit) and Bhakti Yoga (the principle of care, compassion and devotion to a higher purpose).
The group's chosen logo is the Gyan Mudra, an aesthetic hand posture practised in yoga, meditation and dance over the past 3,000 years. The three fingers in the logo symbolise the mind, the body and the intellect, mirroring the Group's core values: knowledge action care. Harmonising with each other, they aspire to form a circle of perfection, peace and happiness.
The group has aligned itself to a worldview and an operational model, which demand that in every interaction, each member of the Piramal community lives the group values, thus empowering others by the care they provide.
Subject to shareholders’ and Central Government’s approval, Nicholas Piramal India will be known as Piramal Healthcare, while the group companies NPIL Laboratories and Diagnostics and Gujarat Glass will be known as Piramal Diagnostic Services and Piramal Glass Ltd, respectively. The group company formerly known as NPIL
Research & Development Ltd was recently renamed Piramal Life Sciences. Indiareit Fund Advisors will continue to be known by its existing name.
The launch of the new corporate identity comes at a time when the group is preparing to announce a series of exciting business initiatives. The name change from NPIL Laboratories and Diagnostics to Piramal Diagnostic Services is subject to approval by the company's shareholders and Central Government.
The company made this announcement during the trading hours today, 11 March 2008.
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