RateGain Travel Technologies has announced the appointment of Michel Taride, a distinguished expert in travel, transportation, and mobility, as a Board Advisor. Formerly the Group President of Hertz International, a leading global car rental brand, Michel was responsible for overseeing all wholly owned and franchise operations in over 150 countries.

With a wealth of experience in operations, commercial activities, and divisional management, he also serves as an Ambassador for the World Travel and Tourism Council (WTTC) and as the GTTP (Global Travel and Tourism Partnership – a charity operating in education for Travel and Tourism) Board Chair. Additionally, Michel is actively involved in promoting 'smart mobility' through collaborations with startups and incubators.

Bringing nearly four decades of experience in the automotive, mobility, and travel industries, Michel will play a crucial role in guiding RateGain's product and commercial strategy for its car rental offerings, including the innovative AI-powered Rev-AI that helps car rental companies improve their margins and generate more revenue, while automating their revenue management operations.