The Award is presented to companies that drive excellence in digital transformation, retail innovation, and supply chain reconfiguration to meet dynamic consumer demands.

IReC Awards recognizes the achievements of India's most successful retail brands across multiple categories in terms of business performance, customer experience, innovation, marketing, and leadership across consumption verticals and organizational functions.

With new technologies aimed at revolutionizing the retail domain, Happiest Minds aspires to boost brand transformation capabilities, advance customer experience with speed and agility for its retail customers, and further expand its global footprint. The company has newly appointed industry-veteran Priya Prasad as Domain Head – Retail/CPG, Digital Business Services (DBS) to drive its growth plans.