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Affle India announced that the company through its wholly-owned step down subsidiary Affle MEA FZ-LLC (AMEA) (subsidiary of Affle International) has entered into a definitive Business Transfer Agreement
to acquire the Business Assets of Discover Tech (registered in Israel).
As part of the deal, Business Assets including the technology platform, brand name, intellectual property rights, business
relationships and technical information of Discover Tech will be acquired by AMEA.
Discover Tech is an Out of Box Experience
(OOBE) mobile device marketing platform
providing a major consumer touchpoint in the
mobile device lifecycle through Initial Device
Customization (dynamic app discovery and
recommendation at initial boot or reset of a
device, welcome wizards, etc.) through its
platform integrations with Original Equipment
Manufacturers (OEMs) and Mobile Network
Operators (MNOs).
This Investment is strategic for Affle's
consumer platform business. It fortifies Affle's vernacular on-device
consumer experiences and strengthens the
ecosystem connect with advertisers, OEMs and
MNOs across India, global emerging markets
in general and Africa in particular.
Fixed Consideration for Business Transfer is
USD 1.15 million and maximum Success Fee
(Incremental contingent consideration) is USD
3.37 million to be paid over a period of
maximum 4 years
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