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Insurance
19-Jun-23
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Bharti AXA Life appoints Archit Shankar as Head of Marketing and Comms
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Bharti AXA Life Insurance has announced the appointment of Archit Shankar as its new head of marketing and corporate communication.
Archit Shankar will be accountable for bolstering marketing strategies, amplifying digital customer acquisition, optimizing channel marketing, safeguarding consumer rights, and elevating public relations initiatives.
Shankar has held positions at reputable firms including Kantar, Max Bupa Health Insurance, and NIIT. He has over 16 years of experience in brand building within the health insurance and online education sectors.
At NIIT, The marketing professional modified the strategic placement of the brand, adapted the marketing support at local and national levels, and enhanced the strategy for acquiring customers through digital means to facilitate expansion.
Nitin Mehta, chief customer officer and head – marketing, digital and online sales, Bharti AXA Life, said, “We believe that his profound background and expertise in marketing strategy will be invaluable as we continue to pursue our growth plans. Given our goals for the company, we are confident that he will play a pivotal role in aiding us to achieve our objectives.”
“The Indian life insurance sector is poised for substantial expansion and Bharti AXA Life is resolute in its commitment to be an integral part of this growth trajectory. I'm looking forward to working with the team in strengthening the brand's expansion goals and maximizing new growth avenues,” said Archit Shankar.
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