Meanwhile, the S&P BSE Sensex was up 93.48 points or 0.35% at 27,127.98.

On the BSE, 6.59 lakh shares were traded on the counter so far as against the average daily volumes of 1.66 lakh shares in the past one quarter. The stock had hit a high of Rs 29.20 and a low of Rs 26 so far during the day.

The stock had hit a 52-week high of Rs 33.20 on 28 March 2016 and a 52-week low of Rs 17.75 on 25 May 2016. The stock had outperformed the market over the past one month till 20 January 2017, advancing 43.08% compared with the Sensex's 2.76% rise. The scrip had also outperformed the market over the past one quarter gaining 15.86% as against the Sensex's 3.89% fall.

The small-cap company has equity capital of Rs 66.82 crore. Face value per share is Rs 2.

Shares of Ruchi Soya Industries (Ruchi Soya) had rallied 36.65% in two trading sessions to settle at Rs 27.40 on Friday, 20 January 2017, from its close of Rs 20.05 on 18 January 2017. The rally was fueled by media reports that the company is expected to enter into a marketing deal with Baba Ramdev promoted Patanjali Ayurved.

Media reports suggested that Patanjali will start branding and marketing the edible oil produced by Ruchi Soya across its 13 facilities, which will ensure guaranteed sales to Ruchi Soya as well as cut its distribution and marketing costs.

However, Ruchi Soya, before market hours today, 23 January 2017, in a clarification issued to the stock exchanges, said that it has no intention of diluting (or cobranding) its brands, sales and distribution network as reported in the media news article. However, in the ordinary course of business, the company explores opportunities to enter into business arrangements for third party manufacturing or job processing to optimize capacity utilisation of production facilities for the benefit of the stakeholders.

Ruchi Soya Industries' net profit fell 77.92% to Rs 26.75 crore on 9.5% decline in net sales to Rs 4846.07 crore in Q2 September 2016 over Q2 September 2015.

Ruchi Soya Industries is a leading manufacturer and marketer of edible oils, soya food, premium table spread, vanaspati and bakery fats.