EBITDA stood at Rs 53.8 crore in Q2 FY24, registering the growth of 2.9% as compared with Rs 52.3 crore Q1 FY24. EBITDA margin was 20.9% in Q2 FY24 as against 21.2% in Q1 FY24.

During Q2 FY24, the company has launched 28 new products.

Vimalchand Rathod , managing director (MD), Flair Writing Industries, said, “We intend to leverage the strength of our brand ‘Flair’, ‘Hauser’,’ Pierre Cardin’, manufacturing capabilities, and the existing customer base in the writing and creative instruments business for recent diversification into manufacturing steel bottles. Our multi-tiered nationwide domestic sales and distribution network enables our products to reach a wide range of consumers and help to ensure effective market penetration across geographies.

And as seen by the growth in sales of our recent launch of creative products we remain committed to be the flag bearers of innovation and focus on competitive pricing and aggressive marketing. Management’s focus remains on strengthening company’s brands and product differentiation in mid-premium segment and premium segment.”

Shares of Flair Writing Industries debuted on stock market on 1 December 2023. The scrip was listed at Rs 503, exhibiting a premium of 65.46% to the issue price of Rs 304.

Flair Writing Industries (Flair) is among the top three players in the overall writing instruments industry. It manufactures and distributes writing instruments including pens, stationery products and calculators.

The scrip declined 1.15% to Rs 356.50 on the BSE.