Branded as ‘SMAASH', the products have already been deployed in the market, and ITI has won many tenders competing against MNC brands like Acer, HP, Dell and Lenovo.

The two flagship products - laptop and micro PC have been designed in association with Intel Corporation with which an MOU has been signed for design and manufacturing.

More than twelve thousand SMAASH PCs have been deployed and are successfully performing at various customer sites.

ITI has recently won two tenders from KITE- Kerala Infrastructure and Technology for Education, and has supplied around 9000 laptops to the government schools in Kerala.

The SMAASH products have acquired all the statutory certifications such as BIS - Bureau of Indian Standards, ROHS Restriction of Hazardous Substances, BEE - Bureau of Energy Efficiency, CE –European Conformity, FCC–Federal Communication Commission, and so on.

Rajesh Rai, chairman and managing director of ITI, said– “I am very elated to state that we have developed SMAASH, our branded laptop and Mini PC. Our talented Palakkad Team has put in all-out efforts to make this feat possible. SMAASH brand is being received well and is helping us win tenders in cut throat markets."

Mr. Rai also added – “It is indeed a challenging task to win tenders competing with MNCs who have global reach and deep pockets. We have to continuously innovate not only with technology but also with our business model and SMAASH delivers every time.”

ITI manufactures telecom equipment including electronic switching exchanges, transmission equipment, microelectronic and telephone instruments to name a few. The company has six manufacturing facilities across India and three research and development units at Bengaluru, Karnataka.