Hot Pursuit     17-Jul-23
Proximus Group to acquire majority stake in Route Mobile
The omnichannel communication solutions provider said that the Proximus Group enters into a definitive agreement for acquiring a majority stake in Route Mobile.

In a regulatory filing made during market hours today, the company said that the Proximus Group has signed a definitive agreement to acquire through Proximus Opal, approximately 58% interest in Route Mobile, a global company specialized in CPaaS services.

As a part of the agreement, some of the founding shareholders of Route Mobile will reinvest in a minority stake in Proximus Opal, a subsidiary of the Proximus Group and the holding company of Telesign, Proximus' US-based affiliate.

Proximus Group will acquire 57.56% of the shares in Route Mobile through Proximus Opal, for an initial Rs 5,922.4 crore (approximately EUR 6430 million) cash consideration for a price per share of Rs 1,626.40.

The acquisition of the majority stake in Route Mobile will, in accordance with Indian regulations, trigger a mandatory takeover offer (MTO) for up to 26% of the total shares outstanding of Route Mobile at the same price per share. Depending on the outcome of the MTO, the stake held by Proximus Opal could further increase to around 75% of Route Mobile's shares. Total cash consideration for this part of the operation, will be determined by the effective MTO take-up.

The acquisition of the majority stake in Route Mobile and the MTO will be followed by a reinvestment of approximately EUR 299.6 million by some of the founding shareholders of Route Mobile, for up to 14.5% of the shares of Proximus Opal. The reinvestment by some of the founding shareholders of Route Mobile implicitly values Telesign at EUR 1.4 billion.

Taking into account the reinvestment, the net cash consideration for Proximus prior to MTO amounts to approximately EUR 343.4 million.

Building on the combined strengths of Route Mobile and Telesign, the Proximus Group is paving the way to become one of the worldwide leaders in the fields of digital communications (CPaaS) and digital identity (DI).

In line with its strategic vision, Proximus Group already built up a significant presence in the CPaaS and DI markets with Telesign. The strategic acquisition of Route Mobile generates substantial scale, with an annual revenue around EUR 900 million for Route Mobile and Telesign combined.

In CPaaS, the transaction enables the creation of one of the worldwide leaders: Proximus Group instantly becomes the third largest player globally (based on messaging volume), with a vastly expanded customer outreach. Proximus' CPaaS portfolio will be significantly extended through adding Route Mobile capabilities, notably in omnichannel, which will help capture value from the ongoing – generative AI-based – revolutions in customer engagement.

After closing of the transaction, the CPaaS activities of the Group will be led by Rajdip Gupta, the CEO of Route Mobile who will continue to execute his current role.

In DI, the Group will also strengthen its offerings as the addition of Route Mobile's “TruSense” skills will reinforce Telesign's already substantial capabilities. After closing of the transaction, the DI activities of the Group will be led by Joe Burton, the CEO of Telesign who will continue to execute his current role.

Geographically, Route Mobile's footprint in the Indian subcontinent, Africa, Asia-Pacific and Latin America perfectly complements Telesign's presence in Europe and North America, allowing the Group to own a worldwide customer coverage of more than 200 countries and territories, while ensuring exposure to high-growth markets.

The deal is expected to generate substantial value due to the high complementarity of Route Mobile and Telesign – both in terms of product offerings and geographic coverage. Annual run-rate EBITDA synergies realized 3 years post-closing are expected to be at least EUR 90 million, which will be realized by both Route Mobile and Telesign.

Rajdip Gupta, CEO of Route Mobile, said: “The partnership with Telesign paves the way for Route Mobile to become one of the global CPaaS leaders and achieve a billion-dollar annual revenue run-rate much sooner than the anticipated 3-4 years' timeframe.

Route Mobile, with its strong CPaaS omnichannel product offerings and deep entrenchment in emerging markets coupled with Telesign's strong presence in developed markets and a very robust digital identity stack, complement each other immensely to create a very strong value proposition for the Proximus Group and its stakeholders.”

Route Mobile offers omnichannel communication solutions to its customers, including notably automated SMS or WhatsApp notifications for order updates, appointment reminders and promotions, as well as voice-based and email solutions. Route Mobile also offers AI based firewall analytics solutions to mobile network operators across the globe. It serves more than 3,000 customers worldwide (enterprises, OTTs and mobile operators).

The company had reported 122.44% rise in net profit to Rs 101.61 crore on a 61.11% increase in net sales to Rs 1,008.66 crore in Q4 FY23 over Q4 FY22.

The scrip fell 2.96% to currently trade at Rs 1576.80 on the BSE.

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