The objective of this MoU is to share resources and collectively collaborate to boost the growth of tourism in Assam. Binded by the MoU, EaseMyTrip will provide white label solutions to endorse ATDC properties on its website and mobile application.

As per the terms of the agreement, EaseMyTrip will provide white-label solutions to ATDC, including its complete booking process and payment gateway. The mandate also requires EaseMyTrip to ensure all reasonable efforts to provide uninterrupted customer support and services to ATDC and keep an updated hotel and property management suite at all times.

ATDC will have the sole and exclusive right to entrust its registered properties to EaseMyTrip and authorize EaseMyTrip to manage bookings related to its properties during the contract period. The ATDC would also need to ensure that the information related to the properties provided to EaseMyTrip is true and accurate at all times.

Nishant Pitti, CEO and co-founder, EaseMyTrip, said, “While there are several tourist sites in India, the state of Assam has a unique characteristic that draws many visitors. Those seeking refuge from the hustle and bustle of urban areas flock to this serene Indian state.

There are several locations to explore in Assam, including mighty hills, vast tea plantations, venerated temples, and ancient structures. At EaseMyTrip, we recognize the potential within Assam, and through our agreement with ATDC, we look forward to creating a seamless ecosystem for an exemplary tourist experience.”

Easy Trip Planners (EaseMyTrip) is India's one of largest online travel platform in terms of air ticket bookings, based on the Crisil Report-Assessment of the OTA Industry in India, February 2021. It offers 'End to End' travel solutions including air tickets, hotels and holiday packages, rail & bus tickets as well as ancillary value- added services.

On a consolidated basis, net profit of Easy Trip Planners rose 4.02% to Rs 28.22 crore on 91.53% rise in net sales to Rs 108.50 crore in Q2 September 2022 over Q2 September 2021.