The company said that with Nykaa Superstore, retailers in Gujarat can access the entire range of beauty, personal care & wellness products on one single platform, at distributor prices. Superstore also helps retailers understand the popular products in their locality, check the latest offers and profit margin for each SKU and choose the quantity while purchasing. The app currently enables brands to run trade schemes for their SKUs as well and also offers credit facility to retailers.

Leveraging the latest in technology, Superstore promises to help retailers stock the best selling categories, brands and sizes; reduce their inventory and working capital needs, and improve profitability. They can read ratings and reviews , see consumer trends, and access the latest innovations in the category, previously unavailable in physical retail, company stated.

FSN E-Commerce Ventures is an India-based consumer technology platform provider. The company is engaged in the business of manufacturing, selling and distribution of beauty, wellness, fitness, personal care, health care, skin care, hair care products, fashion garments, fashion accessories and equipment.

On a consolidated basis, FSN E-Commerce Ventures reported net loss of Rs 29.02 crore in Q3 FY22 compared with net loss of Rs 68.88 crore in Q3 FY21. Net sales rose 35.9% to Rs 1,098.36 crore in Q3 FY22 over Q3 FY21.

Shares of FSN E-Commerce Ventures were trading 0.13% higher to Rs 1799 on BSE.