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Vadilal Industries is planning to double its processed food revenues to over Rs 100 crore in next three years on the back of growing demand for its large variety of frozen processed foods in domestic as well as export markets.
Vadilal, widely known as the second largest ice cream player in India is also amongst the largest branded processed food players in the country and has been one of the pioneers in exports of Indian frozen food products.
With a brand new packaging, the company is going to aggressively grow this business in India and globally under the "Quick Treat" brand. After having established a strong presence in Gujarat, Mumbai, Rajasthan and UP for domestic markets, the company will soon expand in a big way in the National Capital Region (NCR). Thereafter, it will tap all the major cities in the south, north and east. For exports, Vadilal will focus on North America, Middle East, UK, South Africa and Australia.
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