NXTDIGITAL, the digital media division of technology-led customer experience company Hinduja Global Solutions (HGS), have rolled out their Over The Top (OTT) service strategy with the launch of NXTPLAY, their TV and Mobile application. This will be an extension of the successful 'ONEDigital' combo service, where the digital distribution major offers linear television, wireline broadband and other services at competitive price points.

NXTPLAY offers over 300,000 hours of local and global OTT content in the customer's favourite genres and local languages. The app, which customers can download from the Google Playstore, is available for television and mobile phones and aims to fill content gaps accessible only through OTT channels. NXTPLAY enables a consumer to discover what content to watch, where to find it, and assess reviews. Consumers can browse content by topic, genre, source, and choice of language. Consumers can also add movies to their view lists and give ratings to the shows.