The one-of-a-kind B2B platform offers a cloud-based infrastructure and ready-to-use digital capabilities, available for businesses and organizations from start-ups to global enterprises to license and build on for their own internal or customer-facing digital solutions. It connects agricultural data and services, makes them accessible and drives traceability along the whole food production value chain.

The new platform provides best-in-class digital infrastructure, ready-to-use agri-related capabilities from Bayer and breaks down data silos. The platform supports an ecosystem where grocery producers can track sustainability data for agricultural produce, include the data in their digital processes and reporting and pass it on to their retail partners. This end-to-end traceability enables consumers to make more informed purchasing decisions based on origin. It thus has the potential to support sustainable agriculture and food production, ultimately benefitting companies, farmers, consumers and the planet.

The solution will benefit farmers seeking to track carbon emission and capture, track disease, pest and weed pressure, apply precision inputs, identify crop growth and production patterns, measure potential yield, and analyze heat stress impact, rainfall, hail and weather data.