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Nykaa's beauty sale in the country, Pink Friday, is currently live until 28 November on the website, app and Nykaa stores. The omnichannel consumer-tech company today announced that on Day 1, they recorded 8 lakh orders, that is over 400 orders every single minute, a growth of 40% from last year's Pink Friday.
Bringing a vast and diverse assortment of Indian and international beauty brands to the sale, this year's Day 1 of Pink Friday saw more than 10 million visits, a growth of 37% from last year's Pink Friday.
A slew of unmissable brand offers led to Nykaa clocking a growth of 34% in unique visitors from 4.3 million on last year's Day 1 to 5.8 million this year. Among categories that did well compared to regular days, purchases of make-up, skincare and haircare rose dramatically by 14X, 12X and 9X respectively.
57% of the purchases were made by shoppers from Tier 2 and Tier 3 cities collectively, reaffirming our confidence in the growing appetite for beauty in that market. Besides metros, the highest orders came from Lucknow, Chandigarh, Ghaziabad, Jaipur, Guwahati and Jammu.
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