Both Shiprocket and Omuni are industry leaders and integral partners in a larger D2C commerce enablement segment. The ecosystem comprises of retailers, e-commerce shopfronts, marketplaces, ERPs, point-of-sale systems, warehouse management solutions, payment solutions, and CRM solutions required for best-in-class shopping experiences for consumers. With most retailers adopting an omnichannel retail strategy to cater to consumers across digital and physical storefronts, the Shiprocket-Omuni acquisition deal will deliver a more robust and seamless post-purchase experience to customers.

Shiprocket is India's largest eCommerce enablement platform providing digital retailers an end-to-end customer experience platform . The platform, which is creating an operating system for direct commerce, enables shipping, fulfillment, customer communication, and marketing tools as well as providers for SM Es, D2C retailers, and social commerce retailers in India.