Norton Motorcycles' new global headquarters houses state-of-the-art manufacturing capability and the company's new global design and R&D hub. It forms a key part of Norton's strategic growth plan on its journey to becoming a leading player in luxury and high performance motorcycles. The manufacturing facility has been engineered to be highly sustainable and minimise waste.

This new facility is supported by the West Midlands Growth partnership, and the UK Government, and is a shining example of Anglo-Indian cooperation. Focused on bringing a renowned British motorcycle marque back to world-class levels of global business performance, Norton Motorcycles has defined its new brand approach that prepares it for an exciting and sustainable future.