The range will be sold and marketed internationally under the Jasper Conran London brand, exclusively through Indo Count. Attention to detail and the integrity of the product will be central to the values of the brand. The collection will feature bold graphic prints, organic and supima cotton with a fresh and contemporary colour pallette.

Jasper Conran is a very established and well respected British designer, recognised within homewares, having had longstanding partnerships with, amongst others, British homeware brands Waterford and Wedgewood.