At present, increasing retail participation is seen in India as more investors and traders from tier 2 and tier 3 cities enter the stock market. However, there is limited awareness amongst the masses about apps, products, and tools available for them that can help them trade effectively.

Angel Broking aims to solve this challenge by creating an ecosystem with curated services including rule-based investment products, wherein customers can define and execute their trading and investment strategies. Angel Broking clients can become aware of and access these services via Smart Store; FinTech startups, entrepreneurs, and Financial Institutions can also list their offerings on the newly launched platform.