With this, UFO Moviez is realigning its network, into two powerful channels – PRIME SCREENS (multiplexes and Hollywood release centres) and POPULAR SCREENS (standalone screens and mass appeal screens). With the new channels, insightful business intelligence and a new rate card, advertisers can carry out large screen high impact advertising that can be customized to deliver geo-targeted advertising with zero spill over. The vast network of UFO screens is the largest urban heartland network with 1800+ screens in the PRIME channel and 1800+ screens in the POPULAR channel. UFO - Cine Media Network, is also the leader in metros and Tier 1 cities with over 900+ screens and has virtually no competition in Tier II and III markets.

The new branding effort features the launch of a new & vibrant logo, contemporary montage and an updated company website.The logo brings in modern hues along with establishing the, ‘O' of UFO which is a mobius strip to become its symbolic identity in the future. Along with this, the new logo also features a new tagline ‘Cine Media Network', to appropriate and re-inforce its leadership position in the in-cinema media space.