The value of new business (VNB) grew by 20% to Rs 1537 crore. New business margins (post overrun) improved to 24.6% in FY2019 from 23.2% FY2018.

1. The company has continued to maintain a balanced product mix with ULIPs contributing 55%, Par 18% and Non par 27% of the Individual APE.
2. The company has continued to be the market leaders in terms of total new business received premium with a market share of 20.7% in the private sector compared to 19.1% in the same period last year. Consistently ranked amongst the top 3 private players in individual and group segments with market share of 12.5% based on Individual WRP and 28.4% based on Group business (on received premium) during FY2019.
3. Total number of lives insured increased to 5.1 crore during FY19, registering a growth of 55% over last year. Overall new business sum assured also saw an increase of 28% to Rs 605820 crore end March 2019.
4. The company has maintained a balanced product mix remains, coupled with an emphasis on the protection business. Term protection APE has increased to Rs 1045 Cr during FY2019, compared to Rs 624 crore for FY18, recording a solid growth of 67%. Annuity APE grew by over 140% to end at Rs 261 crore for FY2019. Protection and annuity businesses comprise a substantial 27% and 17% of total new business premium respectively.
5. The Company has a well diversified distribution mix. It is backed by strong presence across the country through 412 HDFC Life offices, along with wide access to the branches of 266 partners, including 39 new-ecosystem partners as on March 31, 2019. Cross-selling to group customers formed 8.4% of the individual new business policies sold during FY2019.
6. The company is one of the leading fund managers in India with an AUM of more than Rs 125000 crore, the debt:equity mix as on 31 March 2019 is 62:38. Over 96% of debt investments are in AAA rated and Government bonds as on 31 March 2019.
7. The persistency ratios continue to trend strongly across most cohorts. While 13th month persistency healthy at 87%, while 61st month persistency improved at 52% in FY2019.

Networth increased by 20% to Rs 5659 crore end March 2019, while the company has maintained solvency ratio at 188% end March 2019.

8. Embedded Value (IEV methodology) stood at Rs 18301 crore and Rs 90.7 per share at end March 2019.
9. YTD Financial Performance:
10. HDFC Standard Life Insurance Company has posted 15% growth in the net profit to Rs 1276.79 crore in FY2019. Total Premium increased 24% to Rs 28924.01 crore in FY2019, aided by healthy new business growth of 32% and 16% in renewal business. The persistency ratios continued to trend strongly across various cohorts. The value of new business (VNB) grew by 20% to Rs 1537 crore, while the new business margins grew to 24.6% for FY2019.