"Sparkle" is specially designed with over size bottom tube; bend seat tube and link tubes. The fork is sleek with swaged blades and the deep bend in the handle gives softer grip. Saddle with PVC moulded top and the plastic body reflectorised pedals are properly chained to the 18 teeth freewheel. Caliper BPC brakes and 26'x1.3/8" wheel gives a smooth ride. With a wire type carrier the cycle comes in TSA mauve and TSA Blue colours. With accessories like a sari guard and a basket Sparkle is priced at Rs. 2,200/-

Steel MIG Welded "Columbia" Moulded top cushioned saddle and pedal with reflectorised moulded body are chained to 18T freewheels. The handle is a semi-raised bar with extended stem Caliper brakes with friction are a unique feature in "Columbia". With chain cover, carrier and bar ends the cycle is priced at Rs. 2,600/-

Both the cycles have 14G. ZP spokes attached to the oval barrel hub. The chainwheel and crank are 44Tx6.5". The 'U' shaped mudguard and BPC side stand acts as an added support. All the features ensure longevity and at the same time are sleek and sturdy.

According to Mr. Sanjay Kapur, Joint President, Atlas Cycles (Haryana) Ltd. "Atlas is a name synonymous with India's cycling revolution for over 50 years and we at Atlas Cycles have always believed in Racing Ahead of Times. It is our constant endeavor to produce quality bicycles at affordable prices to match the lifestyles of our customers across all sections of society. The launch of "Sparkle" and "Columbia" reflects our commitment to manufacturing state-of-the art bicycles catering to the specific needs of target markets".

According to Mr. Anuj Gupta, DGM- Marketing and Communications said, "Atlas cycles have always given its riders a new experience of riding. All the range of cycles have always been a fun to ride on."

Founded in 1951 by the Late Janki Das Kapur, Atlas Cycles (Haryana) Ltd. is a name synonymous with India's cycling revolution. With several firsts to its credit, Atlas is the leading bicycle manufacturer in India. The Atlas ranges of bicycles include standard roadsters, mountain bikes, SLR's, children's bikes, women's cycles and sporty exercisers and are exported across 5 continents. The Company has a fully computerized in-house R&D wing recognized by the Govt. of India. The company has three manufacturing units in Sahibabad, Malanpur and Sonepat and manufactures nearly ten thousand bicycles per day.