Adlab Entertainment held its conference call for discussing Q4 FY16 results.
Key highlights:-
The net sales for Q4 increased by 14% to Rs 54.96 crore. The loss at bottom-line stood at Rs 15.98 crore.
Revenue from ticketing was Rs 33.5 crore, from F&B was Rs 9.3 crore, retail was Rs 4.2 crore and hotel was Rs 8 crore.
In Q4, 3.17 lakh total footfall out of which theme park was 68% and water park was 32%. For FY16, 16 lakh total footfall out of which theme park was 63% and water park was 37%.
Ticket has been moved to plus tax model. Also Low ARPU promotions like Happy Tuesday & Wat-a-Wednesday have been discontinued which helped ARPU to increased
28% ARPU has improved of theme park vs Jan – March period. 24% APRU has improved of water park vs Jan – March.
For Novotel Imagica the average occupancy for Q4 stood at 78% and average ARR was Rs. 5,800+ and inclusive of F&B the ARR was Rs. 9,900. During the 6 months of operations till March 2016 , the hotel has hosted 155 corporates and 6 destination weddings
Imagica worked on a new branding and positioning with our creative agency and decided to merge the entire offering under a single brand of Magical. The company feel that consolidating the Theme Park (TP), Water Park (WP) & Snow Park(SP) under a single brand name Imagica will lead to an optimization of marketing cost and a much better brand recall
Snow Park was completed in March 2016 and conducted trial runs for the same and was opened for guest in first week April '16 . Rs 499 plus tax snow park ticket. Looking at converting 15% of footfall coming to theme park.
For FY17, the mgmt will focus on increasing ARPU and will observe its impact on footfall and revenue. The company will pass on any tax as soon as possible. Channel partner revenue increase from 15% to 20% in FY17. Non ticket revenue increase from 27% to 30% in FY17. Will focus on repeat visitor
For Novotel, 80 rooms was launch in Q1 and balance 91 room will be launch in Q2..
The company will monetize surplus land in FY17.
The company will try to re-finance and negotiate for lower interest cost.
The mgmt target for cash breakeven in FY17.
For Q4 FY16, APRU was at Rs 1543 vs Rs 1546 in Q4 FY15. For FY 16, it was at Rs 1521 vs Rs1779 in FY15. Drop in ARPU is primary due to service tax absorption and mix change related to waterpark.
APRU breakup for Q4 – out of Rs 1543, ticket was Rs 1057, F&B was Rs 294, Retail and photos was Rs 143 and other was Rs 59.
The company's debt stands at Rs 962 crore.
The company will launch Adventure Park. After monsoon, work may start. It's a revenue sharing arrangement with no Capex. Expected to be operational in H2 FY17.
The mgmt expects in 2-3 yrs time to have a steady state EBIDTA margin of 35%. 1.5-2 mn fooftfall per annum will help to reach that type of margin.
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