Highlights of the call

The management said that the market for advertising based business remains under pressure, there is no let up in the overall sentiment in the market place.

The standalone net sales for Q4 was up by 15% to Rs 93.28 crore and net profit was up by 9% to Rs 19.62 crore. On consolidated basis, the net sales for Q4 was up by 8% to Rs 99 crore and net profit stagnates at Rs 20 crore.

Revenue growth was strong on account of higher non-radio solutions. The management said that efforts of the company to provide more solutions to client needs, via activations, and new division Mirchi Innovation have led to strong growth in revenues, even as radio industry revenues have grown at a soft pace in the quarter. 75% of the company's revenues have come through sale of commercial time compared with 85%- 90% in earlier years, while the remaining have come in via other initiatives taken by the company.

Administrative and other expenses declined 26%, on account of write back of provisions relating to Brand Capital (private treaties).

The company's market share is in the region 35% to 36%.

The capacity utilization has been more than 100% at the top eight markets and also been about 68% in the remaining market.

For Q4, the average rate for the company is in the region of about Rs 10534 for 10 seconds. It has improved from Rs 9600 for Q3 primarily with the help of innovations and solutions selling

The management said that the phase - 3 auctions are delayed, and shall likely take place

around August. The company has, meanwhile, focused on strengthening its balance sheet and has Rs 220 crore in cash

The management said that in present condition it can have margin of 30% and if the pressure on economic condition lifts, it can have margin in mid 30's.

The company's 70% revenue comes from top 8 cities and rest from remaining cities.