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Insurance
22-Nov-22
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Aegis Federal Life Insurance launches its #FutureFearless campaign with Sachin Tendulkar
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Ageas Federal Life Insurance has launched its latest campaign 'Dreams' with Sachin Tendulkar as its brand ambassador.
The #FutureFearless digital-led campaign was conceptualized and developed in collaboration with VMLY&R India. According to the company, the digital-led campaign uses various digital mediums such as social media platforms, influencer pages and over-the-top (OTT) platforms and news sites.
Our organisational purpose is to empower people to live the life and lifestyle of their choice, Karthik Raman, chief marketing officer, Ageas Federal Life Insurance, said. “As an insurance brand, we want to break the cycle of fear that parents tend to have about their child's future. We want to empower parents with the tools and information to make the right financial decisions that will benefit their kids,” he added.
The campaign takes the company as an insurance company as it tells the heartfelt story of a young hopeful child and his vivid and growing dream. Depicting a new perspective to the brand philosophy of #FutureFearless, the campaign aims to encourage parents to identify their child's unique dreams and encourage them to nurture these dreams at every stage of their lives.
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