Insurance 04-Nov-22
Max Life Insurance tie-up with Ditto to distribute life insurance online
Max Life Insurance has announced a life insurance product distribution tie-up with Tacterial Consulting Private Limited (Ditto).
The corporate agent partnership aims to leverage Ditto's diversified insurance advisory platform to offer Max Life's plans to online customers.
In the initial phase, Ditto will sell several variants of Max Life's protection plan, which provides comprehensive coverage against death, illness and disability and is facilitated through a seamless digital distribution system with applicable riders.
“Consumers' buying behaviour has taken a turn towards technology during the pandemic. By partnering with Ditto, we look forward to expanding our online presence and being able to provide new-age consumers with a comprehensive selection of our online offerings, which are flexible and tailor-made for millennials," said V Viswanand, Deputy Managing Director, Max Life Insurance.
This is a one-of-a-kind integration as Max Life will be able to enhance its customer experience by leveraging Ditto's insurance advisory capabilities and technology prowess to improve life insurance penetration in the country.
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