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Insurance
04-Jul-22
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Bajaj Allianz Life Insurance launches #PlankToThank initiative program
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Ahead of 75th year of Independence Day celebrations, Bajaj Alliance Life Insurance has launched #PlankToThank campaign. According to the company, for every #PlankToThank video or picture uploaded by the participants on social media, Bajaj Alliance Life Insurance will contribute to the scheme, which aims to facilitate entrepreneurship among ex-servicemen. The re-skilling program aims to address the challenges of technical skills, access to capital and mentoring as ex-armed personnel start entrepreneurship after retirement.
The company would be monetarily contributing to the re-skilling program designed and implemented by iCreate India.
For Chandramohan Mehra, chief marketing officer, Bajaj Allianz Life Insurance, the initiative is an expression of gratitude for the real heroes of India. “We are confident of a wide enthusiastic participation that captures the enormous respect and love Indian Armed Forces have amongst 1.4 billion Indians,” he added.
With an aim to promote good health and fitness, the company says it has been running the Plank initiative since 2018 and also contributes to social causes in collaboration with relevant partners.
The first edition, #36SecPlankChallenge, was linked to curing heart disorders amongst economically disadvantaged kids in collaboration with Hrudaya Foundation. The second edition, #PlankForIndia, supported the young Indian Olympians in association with OGQ.
Bajaj Allianz Life Insurance is a partnership between two powerful and successful entities in their own right – Bajaj Finserv Limited and Allianz SE. Commencing its operations in 2001, Bajaj Allianz Life has expanded its presence across the country and has 509 branches.
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