Meanwhile, the S&P BSE Sensex was up 229.14 points, or 0.79%, to 29,061.59

On BSE, so far 4,334 shares were traded in the counter, compared with average daily volume of 15,489 shares in the past one quarter. The stock hit a high of Rs 86 and a low of Rs 80.65 so far during the day.

The stock hit a 52-week high of Rs 92.45 on 25 January 2017. The stock hit a 52-week low of Rs 47 on 24 June 2016. The stock had underperformed the market over the past 30 days till 3 March 2017, sliding 6.22% compared with 2.15% rise in the Sensex. The scrip had, however, outperformed the market in past one quarter, gaining 13.3% as against Sensex's 9.92% rise.

The small-cap company has equity capital of Rs 29.89 crore. Face value per share is Re 1.

Prime Focus reported consolidated net profit of Rs 22.68 crore in Q3 December 2016 as compared with net loss of Rs 18.44 crore in Q3 December 2015. Net sales rose 8.86% to Rs 506.12 crore in Q3 December 2016 over Q3 December 2015.

Prime Focus provides end-to-end creative services (visual effects, stereo 3D conversion and animation), technology products & services (Media ERP Suite and Cloud-enabled media services), production services (shooting floors, sound stages and equipment rental) and post production services (Digital Intermediate, digital lab and picture post) to studios, broadcast and advertising industries.