Meanwhile, the S&P BSE Sensex was up 28.83 points or 0.11% at 26,239.51.

On the BSE, 41,000 shares were traded on the counter so far as against the average daily volumes of 29,689 shares in the past one quarter. The stock had hit a high of Rs 1,032.80 and a low of Rs 971.15 so far during the day.

The stock had hit a 52-week high of Rs 1,542 on 18 October 2016 and a 52-week low of Rs 795 on 5 May 2016. It had outperformed the market over the past one month till 28 December 2016, advancing 8.93% compared with the Sensex's 0.53% fall. The scrip had, however, underperformed the market in past one quarter, sliding 19.79% as against the Sensex's 7.36% decline.

The mid-cap company has equity capital of Rs 10.40 crore. Face value per share is Rs 2.

Among the latest developments, APMS Investment Fund sold 69,000 shares of Godfrey Phillips India to Quick Investment India at Rs 1,085 per share in a block deal on the BSE yesterday, 28 December 2016.

Quick Investment India held 4.17% while APMS Investment Fund owned 1.57% in Godfrey Phillips India end September 2016.

Godfrey Phillips India's net profit fell 62.7% to Rs 19.70 crore on 14% decline in net sales to Rs 472.21 crore in Q2 September 2016 over Q2 September 2015.

Godfrey Phillips India, a flagship company of the K.K. Modi Group, is one of India's largest cigarette manufacturers.