Sun TV Network Ltd is up for a fifth straight session in a row. The stock is quoting at Rs 662.4, up 4.32% on the day as on 12:44 IST on the NSE. The benchmark NIFTY is down around 0.29% on the day, quoting at 22503.9. The Sensex is at 74098.62, down 0.32%. Sun TV Network Ltd has risen around 11.1% in last one month.

Meanwhile, Nifty Media index of which Sun TV Network Ltd is a constituent, has risen around 6.33% in last one month and is currently quoting at 1888.6, up 1.82% on the day. The volume in the stock stood at 16.18 lakh shares today, compared to the daily average of 7.54 lakh shares in last one month.

The benchmark May futures contract for the stock is quoting at Rs 665.45, up 3.97% on the day. Sun TV Network Ltd is up 54.77% in last one year as compared to a 25.61% spurt in NIFTY and a 14.17% spurt in the Nifty Media index.

The PE of the stock is 13.59 based on TTM earnings ending December 23.