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Honasa Consumer's shares entered the stock market on 7th November 2023, debuting at Rs 324, which aligned with the initial public offer (IPO) price. However, on that day, it closed at Rs 322.30, reflecting a 0.52% discount from the IPO price. Subsequent continuous selling pressure led to the stock hitting a record low of Rs 256.10 on 10th November 2023. Presently, the stock has surged by 45% from its lowest recorded levels.
The company said its board will consider Q2FY24 result on Wednesday, 22nd November 2023.
The IPO of Honasa Consumer was subscribed 7.61 times. The issue was open between 31st October and 2nd November 2023. The price band of the IPO was fixed at Rs 308-324 per share.
The offer comprised fresh issue of equity shares worth up to Rs 365 crore and an offer for sale of 4,12,48,162 equity shares worth Rs 1336.44 crore by existing shareholders.
The objectives for the fresh issue included advertisement expenses worth Rs 182 crore towards enhancing the awareness and visibility of brands, capital expenditure worth Rs 20.6 crore for setting up new EBOs, investment of Rs 26 crore in BBlunt for setting up new salons, and the remaining amount for general corporate purposes.
Incorporated in 2016, Honasa Consumer provides beauty and personal care products through its digital platform. The company owns new-age FMCG brands such as Mamaearth, The Derma Co., Aqualogica, Dr. Sheth‘s, BBlunt and Ayuga.
Honasa Consumer was the largest digital-first beauty and personal care (BPC) company in India in terms of revenue in FY23. As of 30 June 2023, its portfolio of brands includes products in the baby care, face care, body care, hair care, color cosmetics and fragrances segments.
The company reported a net profit of Rs 25.96 crore and net sales of Rs 464.49 crore for the three months ended on 30 June 2023.
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