Through this collaboration, Max Life and DCB Bank will provide a variety of life insurance products to the bank's customers, including term, savings, and retirement plans, allowing them to protect their financial future and expand their investment portfolio, the bank stated in the press release.

The business tie-up will offer bank customers access to Max Life's protection and long-term savings solutions, offering financial stability for themselves and their families, it added.

Praveen Kutty, Head Retail Banking, DCB Bank, said, “DCB Bank's tie-up with Max Life will pave the way for adaptable, and varied life insurance products for our customers. Through this partnership, we aim to empower our customers by providing them with innovative and flexible life insurance products that cater to their needs."

He further added, "We are confident that Max Life's bouquet of customized need-based products, along with the bank's growing reach and strong technology capabilities, shall improve insurance penetration across the branch network.”

Max Life Insurance Company is a joint venture between Max Financial Services and Axis Bank Limited. Max Financial Services is a part of Max Group. Max Life offers comprehensive protection and long-term savings life insurance solutions, through its multi-channel distribution including agency and third-party distribution partners.

DCB Bank is engaged in providing banking and financial services. Its net profit jumped 25.4% to Rs 142.21 crore on 25.8% rise in total income to Rs 1,301.61 crore in Q4 FY23 over Q4 FY22.