Delhi, known for its vibrant culture and diverse consumer preferences, presents a highly competitive market for beer brands.

"Despite the stiff competition, Hunter has not only captured the attention but also secured the trust and loyalty of beer lovers throughout Delhi,” the brewery operator said in a statement.

Earlier this month, the company had announced that that it had achieved a market share of 42% in May 2023 in the beer industry of Madhya Pradesh (MP).

Som Distilleries and Breweries is primarily engaged in brewing, fermentation, bottling, canning and blending of beer and Indian Made Foreign Liquor (IMFL). It also supplies draught beer from its plants.

On a consolidated basis, Som Distilleries & Breweries' net profit rose 148.36% to Rs 15.87 crore on 73.23% increase in net sales to Rs 252.57 crore in Q4 March 2023 over Q4 March 2022.