The company's employee cost increased by 12.2% to Rs 21.8 crore, and its advertisement & sales promotion expenses rose slightly by 1.3% to Rs 42.9 crore.

Bajaj Hair oil market share (value) in THO remained flat at 10.4% in Q4 FY23 v/s last year.

In Q4 FY23, the company reported a gross margin of 54.1%, which is a slight decrease from the previous year's Q4 margin of 56.2%. However, there has been a sequential improvement of 110 basis points compared to Q3 FY23. The company's gross margin has been impacted by inflation in raw material (RM) prices on a year-over-year (YoY) basis.

The company's e-commerce channel has performed well in Q4 FY23, registering a growth of 63% compared to the same period last year. Furthermore, the channel saw a 102% growth in FY23 as compared to the previous fiscal year. E-commerce is contributing to 7% of the total sales in FY23.

The company's premium Almond Drop Hair Oil (ADHO) product regained momentum in Q4 and showed strong growth across all channels. Its coconut and amla hair oil portfolios continued to perform well, and they have successfully extended their Almond Drops portfolio beyond hair oils, with the launch of products in both hair care and skin care categories.

The company has been focusing on building digital-first brands, which has resulted in steady growth and increased visibility on e-commerce platforms. Additionally, the company's international business has seen strong growth, particularly in the Middle East & Africa, Bangladesh, and the Rest of World.

For the full year ending March 2023, Bajaj Consumer Care recorded a 17.93% decline in net profit to Rs 139.22 crore, despite a 9.45% increase in net sales to Rs 949.05 crore as compared to the previous fiscal year.

Bajaj Consumer Care is one of the leading FMCG brands in India that brings high-quality hair care and skin care products to consumers across the world.