Meanwhile, the S&P BSE Sensex was up 243 points or 0.64% to 38370.42.

On the BSE, 487 shares were traded in the counter so far compared with average daily volumes of 2,818 shares in the past two weeks. The stock hit a high of Rs 242.7 and a low of Rs 238.85 so far during the day.

The stock hit a 52-week high of Rs 423.45 on 12 Oct 2018. The stock hit a 52-week low of Rs 232.5 on 03 Oct 2019.

On a consolidated basis, Bajaj Consumer Care's net profit rose 11.2% to Rs 56.03 crore on a 3.2% increase in net sales to Rs 214.22 crore in Q2 September 2019 over Q2 September 2018.

On a standalone basis, net profit rose 10.9% to Rs 57.29 crore on a 2.6% increase in net sales to Rs 211.19 crore in Q2 September 2019 over Q2 September 2018.

Standalone EBITDA rose 2.71% to Rs 63.61 crore during the period under review. EBITDA margin was reported at 30.12% in Q2 September 2019 compared with 30.10% in Q2 September 2018.

With the change in corporate income tax rates, effective tax rate of the company has reduced to 17.5% from 21.5%, resulting into increase in PAT by Rs 5.73 crore for HY1 FY20 (Rs 3.05 crore for Q1 FY20 and Rs 2.68 crore for Q2 FY20).

Bajaj Consumer said that growth had been sluggish across channels. Rural demand witnessed substantial sequential slowdown while urban retail off takes witnessed sharp decline.

Hair oil category grew by 5.9% in volume in MAT September 2019, whereas value growth has been 11.6%. Antimarks category declined by 1.0% in volume and grew by 6.0% in value in MAT September 2019.

Bajaj Consumer Care has presence in the hair oil category with brands like Bajaj Almond Drops Hair oil, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Hair oil and Bajaj Jasmine Hair oil. The company ventured into the skin care category with the acquisition of Nomarks brand.