Zee Entertainment Enterprises Ltd is up for a third straight session in a row. The stock is quoting at Rs 402.45, up 2.68% on the day as on 12:54 IST on the NSE. The benchmark NIFTY is up around 0.29% on the day, quoting at 11285.15. The Sensex is at 37875.53, up 0.12%. Zee Entertainment Enterprises Ltd has added around 17.16% in last one month.

Meanwhile, Nifty Media index of which Zee Entertainment Enterprises Ltd is a constituent, has added around 4.45% in last one month and is currently quoting at 2119.9, up 0.99% on the day. The volume in the stock stood at 106.42 lakh shares today, compared to the daily average of 99.82 lakh shares in last one month.

The benchmark August futures contract for the stock is quoting at Rs 403.2, up 2.77% on the day. Zee Entertainment Enterprises Ltd is down 22.4% in last one year as compared to a 0.06% gain in NIFTY and a 24.29% gain in the Nifty Media index.

The PE of the stock is 20.77 based on TTM earnings ending June 19.