IndusInd Bank has introduced an insight-led brand campaign aimed at promoting its hyper-personalized financial super-app, 'INDIE.' INDIE is a recently introduced mobile banking app from IndusInd Bank that offers a completely differentiated banking experience to digitally-savvy customers seeking a superlative digital experience. The app encompasses a gamut of services, including a Smart Savings account with Linked FD, Flexible Line of Credit, a personalized rewards program, advanced security features, and stock broking, among others.

This brand campaign centres around the theme, 'Everyday Banking shouldn't feel like a battle,' and showcases day to day struggles people have with banking depicted by ancient warriors in a unique way, differentiating itself in the clutter of various Ads being run during the ongoing Cricket World Cup.