The company has always been at the forefront of adopting new technologies for better customer connect. This festive session, company has harnessed the power of AI technology to create VIR MDF TV ad, which is a first in the MDF segment.

The new TVC weighs-in on the power of MDF, which is a better alternative to plywood and other wood-based panels. The campaign titled, ‘MDF means VIR MDF” introduces a mascot who personifies the strength and durability of VIR MDF. It encourages carpenters, interior decorators, architects, end consumers, OEM's, furniture manufacturers and people at large, to embrace VIR MDF for durable and stylish furniture, shelves, doors, cabinets and other applications.