This integration of Mutual Funds with the CAMSfinserv platform will play a significant role in the development of the AA framework in India. Customers will be able to access and share both their mutual fund holdings and bank account transactions from a single and secure platform, track their investments, identify areas where they can save and make better financial decisions in a more convenient and hassle-free way. This will help Asset Management Companies to attract and retain customers by simplifying the access and management of their financial data, improve risk management, ensure compliance, personalize financial offerings, and improve or innovate existing operational processes.