According to Everest Group, Firstsource is differentiating itself in the market by focusing on a digital‐first approach, supported by a dedicated automation COE. The report also notes Firstsource's strong third‐party network and Business Process as a Service (BPaaS) best‐of‐breed offering. The company achieved a steep climb upwards on Everest Group's PEAK Matrix since 2020 to the Leader category for 2022, evidence of their increased impact in the market and delivering services successfully to customers.