Nykaa operates two formats of beauty stores- 'Nykaa Luxe' and 'Nykaa On Trend', each built in line with the company's vision that focuses on digitization not just in business processes but to deliver a truly seamless customer journey. Nykaa stores also have the capability for hyperlocal delivery, and to accept endless aisle orders, making its entire on line assortment available to the store-consumer.