Malco has operated as Budget Rent A Car of Las Vegas since 1989, and is one of the largest car rental franchise for ABG in North America. The company operates in about 10 locations spread across Las Vegas, including the McCarran International Airport.

Car Rentals have been subject to extreme volatility since the onset of COVID19. While the segment was the quickest to recover in the industry, labor shortages, lack of automation, and unreliable historical data made it difficult for mid-sized and independent car rentals to identify revenue maximization opportunities at the right time.

RateGain's revAI platform will help Malco Enterprises leverage over 25 real-time demand indicators that provide hyper-local demand to clearly understand the market potential and adjust their pricing by car segment, channel, and location to reach their maximum revenue potential in a day.

Malco will also get a price optimization module to help them capture the extra market share through an AI-driven-price recommendation engine while giving visibility into their current revenue achievement in the ongoing Financial year. In addition to understanding market demand, the forecast will also help identify dates that need attention while providing visibility into the demand and recommended pricing for the next 90 days to ensure Malco never loses an opportunity to maximize revenue.