The details are as under –

• Approval under Production Linked Incentive (PLI) Scheme – Category III – Incentive for Branding and Marketing Expenditure Abroad.

• The Company would be extended financial incentive @ 50% of budgeted outlay on international Branding and Marketing expenditure or 3% of sales of food products whichever is lower subject to a maximum incentive of Rs 61.35 Crore during the scheme tenure from FY'21-22 to FY'25-26.

This will assist the Company in augmenting its export sales through increased branding expenditure.