Raymond Lifestyle is the flagship division of the company which includes branded textile and apparel business including brands like Park Avenue, Colour Plus, Parx, ethnix and Khadi and one of the largest distribution network in the country. Joe will drive strategy, vision, and Product portfolio enhancement for Raymond Lifestyle. Global market development will also be a key area of focus for him. Further, he will be responsible for digital adoption, and alignment to emerging consumer needs while Ganesh Kumar will continue to focus on internal organization, omni-channel distribution, driving operational efficiencies and enhanced process alignment. Ganesh will also lead the Fabrics & Garmenting businesses.