The reward program aims to be one of the India's largest rural focussed loyalty programs with a clear focus on the untapped and underserved Rural customer base. The program is more personal and relevant to customer by rewarding customers for what and how they shop at their nearest Nextgen Vakrangee Kendra. The program will offer personalized offers, access to exclusive events and services as well as opportunities to earn points for its loyal customers.

Vakrangee currently has 21,000 (8,500 operational & 12,500+ under on-boarding process) Nextgen Vakrangee Kendra's spread across 29 States & UTs, 500+ districts and 5,800+ postal codes. More than 70% outlets are in Tier 5 and tier 6 cities. Vakrangee is targeting to reach at least 25,000 outlets by FY2019-20.