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Prime Focus Technologies, subsidiary of Prime Focus, has signed a strategic deal with UK's public services broadcaster, Channel 4 for managing media processing and
centralised content operations using its flagship product, CLEAR™ Media ERP.
PFT will manage the following for Channel 4 – (1) media processing activities including
ingest, content re-mediation, media management, content aggregation, quality
assurance and processing functions within Channel 4's content workflow; (2) Online
services including DRM, VoD transcoding, packaging & delivery, simulcast and live to
VoD. PFT will be responsible for providing all the content for Channel 4's online
presence, both on Channel 4's own ‘All4' platform, as well as 3rd party platforms.
As a single software combining MAM capabilities with Work Order Management,
CLEAR will enable Channel 4 to manage end-to-end media operations, including
assets, resources, tasks and workflows. CLEAR's best-in-class task management
framework will improve collaboration across all internal and external stakeholders,
including Channel 4's Access services and Playout partners.
PFT also announced the launch of a Media Centre in the UK, which will act as the hub
of centralised content operations for Channel 4. This new location will strengthen PFT's
presence in the UK and enable them to offer extensive local support to Channel 4.
CLEAR has been deployed successfully on Cloud for the last eleven years. It automates
the content supply chain, and currently manages 1.5 million hours of content across
220+ multi-cloud locations. CLEAR helps content creators enhance efficiencies, lower
costs and realise new monetisation opportunities
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