Analyst Meet / AGM     28-Jan-16
Conference Call
Kaya
Looking at hair category for growth which will be introduce in Q2 FY17
Kaya held conference call to discuss the results for the quarter ended December 2015.

Following are the key highlights of the call:

For Q3 FY16, the net sales grew by 11% to Rs 95.2 crore. Same store growth (SSG) is 7% and 3% at constant currency level. The net profit de-grew by 70% to Rs 3.5 crore. Like to Like net profit is Rs 7.6 crore, de-grew by 38%.

Kaya has added 1 clinics and 37 Kaya Skin Bar outlets (16 SIS and 21 Modern trade) in India & 1 clinic in Abu Dhabi in Middle East in Q3.

Kaya India

The net revenue growth was 7% to Rs 47.6 crore. SSG is -3%. The loss at net profit stood at Rs 2.1 crore.

Collection improved by 8%. Collection SSG growth was -3%.

Ecommerce grew by 95%, contributing 12% of overall product sales.

Launched 2 Products - Comedone control and Blemish Control re-launched.

The company has total 107 clinics and 104 KSBs in 27 cities, 16 states.

Ticket size grew by 9% to Rs 7650 (SSG: 11%). Technology investments have helped improve ticket size and upgrade Mix

Customer count decreased by 8% to 57289 (SSG: -15%).

Cure category has de-grown by 1% (SSG: -5%). Its contribution to India's revenue was 69%.

Care vertical grew by 23% (SSG: 15%) backed by PAN India Introduction of New Beauty Facials. Its contribution to India's revenue was 13%

Product category (including E commerce)de-grew 1% (SSG: -7%). Its contribution to India's revenue was 17%. Overall Products category (including KSB formats) grew by 28%. 2 discontinued products got re-launched in mid Dec 15

Kaya Middle East (KME)

The net revenue growth was 15% to Rs 47.6 crore. Same store growth (SSG) is 15% and 8% at constant currency level. The net profit declined by 23% to Rs 5.4 crore.

The company has total 20 clinics in 8 cities, 3 countries.

On SSG basis Customer count has grown by 8% to 16186; Ticket size grew by 3% to $ 444.

Cure category has grown by 13% (SSG: 11%). Its contribution to India's revenue was 79%. Hair free technology scale up in UAE (7) & Oman (1) helped to drive growth

Care vertical grew by 7% (SSG: 14%). Its contribution to India's revenue was 9%

Products portfolio grew by 7% (SSG: 6%). Its contribution to Middle East revenue was 10%

Other highlights

Clinic has to operate for 12 month for calculating in SSG. Stores tracking now for SSG is 89 clinics.

Taken price hike in some categories in December

Consumer sentiment is not in line with the expectation. High end customer is retained, whereas losing customers at lower end level.

Consumer promotion in Q4 to get customers back at lower end. Also communication exercise to make aware of the company offering to customers.

Looking at hair category for growth, this will get introduce in Q2 FY17 in 50 – 60 clinics.

The mgmt said at India level, it is in consolidation phase as far as opening clinic is concern. However, KSB will see 20 – 30 new opening on annual basis.

Middle East will see 2 – 3 clinics opening on year basis.

SSG in FY17 – looking at hair category to build SSG growth.

The capex for KSB – Rs 15 lakh at store level, Rs 5 – 10 lakh at SIS level and Rs 2-3 lakh at consumer level.

In Middle East, the company business will not get impacted in near term from present turmoil.

The company is looking at bring products contribution of Middle East to India level. It is also looking at increasing overall contribution and stay upwards of 20% in India.

Hair offering business – lots of offering is there which will be come in phase wise manner. Margin for it will be similar to skin care business

The company gets 65 – 70% sales contribution from Delhi, Mumbai and Bangalore.

Customer advance is Rs 75 crore at end of December 2015.

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