Bikaji Foods International is the
third largest ethnic snacks company in India with an international footprint,
selling Indian snacks and sweets, and is among the fastest growing companies in
the Indian organised snacks market. The company is largest manufacturer of
Bikaneri bhujia, with annual production of 29,380 tonnes, and the second
largest manufacturer of handmade papad with an annual production capacity of
9,000 tonnes in FY2022.
The company is one of the pioneers
in the Indian packaged snacks industry, which has given a novel twist to
classic Indian snacks with a contemporary taste along with maintaining the
regional flavours to address the evolving consumer preferences in India and
internationally.
The company is also the third
largest player in the organised sweets market, with annual capacity of 24,000
tonnes for packaged rasgulla, 23,040 tonnes for soan papdi and 12,000 tonnes
for gulab jamun.
The company has presence in various
markets that are distinct from one another, and correspondingly split into core
markets, focus markets and other markets. Its core markets are Rajasthan, Assam
and Bihar. The focus markets are states identified basis the proximity of
markets and opportunity to expand. Its focus markets include Uttar Pradesh,
Punjab, Haryana and Delhi in north India and Karnataka and Telangana in south
India. In other markets company intends to build experienced superstockist
distribution network.
The company has over the years
established market leadership in the ethnic snacks market in core states of
Rajasthan, Assam and Bihar, with extensive reach, and have gradually expanded
its footprint across India, with operations across 23 states and 4 union
territories as of June 30, 2022. In the three months ended June 30, 2022, the company
exported its products to 21 international countries, including countries in
North America, Europe, Middle East, Africa, and Asia Pacific, representing 3.2%
of total sales of food products in such period.
The company’s product range
includes six principal categories: bhujia, namkeen, packaged sweets, papad,
western snacks as well as other snacks, which primarily includes gift packs
(assortment), frozen food, mathri range and cookies. In the three months ended
June 30, 2022, it sold more than 300 products under the Bikaji brand.
In FYs 2020, 2021 and 2022 and in
the three months ended June 30, 2021 and June 30, 2022, sales of its family
pack products (packs priced at more than Rs 10) were Rs 640.73 crore, Rs 818.58
crore, Rs 970.51 crore, Rs 194.04 crore and Rs 223.62 crore, respectively,
representing 59.76%, 62.64%, 60.57%, 58.43% and 53.64% of its sale of food
products, respectively, in such periods.
Among competitors, the company is
the market leader in the family pack segment, with 60.57% share of business
coming from SKUs other than Rs 5 and Rs 10 packs in FY2022. In Q1 FY2023,
impulse purchase packs contributed 45.05% of sale of food products, family
packs 53.64%, and others 1.31%.
Over the years, the company
developed a large pan-India distribution network. As of June 30, 2022, company
has 6 depots, 38 superstockists, 416 direct and 1,956 indirect distributors
that work with its superstockists, located across 23 states and 4 union
territories in India.
In its core markets of Rajasthan,
Assam and Bihar, the company established deep penetration in FY2022 and enjoys
approximately 45%, approximately 58% and approximately 29%, respectively, of
the market share of the total organized Indian ethnic snack category in such
states.
The company has seven operational
manufacturing facilities, with four facilities located in Bikaner (Rajasthan),
one in Guwahati (Assam), one facility in Tumakuru (Tumkur) (Karnataka) held
through of its subsidiary Petunt Food Processors and one facility in
Muzaffarpur (Bihar) held through the other subsidiary Vindhyawasini Sales. In
addition, the company has entered into various contract-manufacturing agreements.
The company intends to establish
additional manufacturing facilities to ensure optimization of its logistical
costs.
Offer and its objects
The IPO will be complete offer for
sale of Rs 881.22 crore by existing shareholders Shiv Ratan Agarwal, Deepak
Agarwal, India 2020 Maharaja, Intensive Softshare, IIFL Special Opportunities
Fund and Avendus Future Leaders Fund.
The price band of the IPO is Rs 285
to Rs 300 per equity share of face value Re 1 each.
The company will not directly
receive any proceeds from the offer. All the offer proceeds will be received by
the selling shareholders in proportion to the offered shares sold by them.
Promoters of the company are Shiv
Ratan Agarwal, Deepak Agarwal, Shiv Ratan Agarwal (HUF) and Deepak Agarwal
(HUF). Promoters and promoter group hold an aggregate of 194,543,900 equity shares,
aggregating to 77.97% of the pre-offer issued and paid-up equity share capital.
Their post IPO shareholding is expected to be around 75.97%.
The issue, through the book-building process, will open on 3rd
November 2022 and will close on 7th November 2022.
Strengths
The company has a track of consistent revenue growth and
profitability, even during periods impacted by the covid-19 pandemic. The company
recorded an increase in sales of food products at a CAGR of 22.25% between FY2020
and FY2022.
The company’s manufacturing
facilities are generally equipped with modern and automated production
processes, with specialized custom-made manufacturing equipment obtained from
national and international suppliers. In particular, the production process for
bhujia, namkeen snacks and packaged tin-based sweets are almost fully
automated.
The company has identified few
focus markets, which are in proximity to company’s core markets where it has
already established a strong brand equity. Sales of food products from these
markets increased at a CAGR of 35.84% between FY2020 and FY 2022. The company
expects these focus markets to contribute disproportionate growth for the next
several years and eventually move into the set of core states.
The company has a successful track record of over three
decades in the Indian snacks industry, which has enabled it to develop an
effective business model with stringent control over processes, manufacturing
operations and inventory management across its large range of products.
The company has undertaken many
brand-building initiatives to increase brand recall and consumer preference. In
FYs 2020, 2021 and 2022 and in the three months ended June 30, 2021 and June
30, 2022, its advertisement expenses were Rs 36.78 crore, Rs 30.63 crore, Rs
29.13 crore, Rs 1.49 crore and Rs 1.42 crore, representing 3.43%, 2.34%, 1.82%,
0.45% and 0.34%, respectively, of total sales of food products in such periods.
The company has a diversified
product portfolio focused on various consumer segments and markets. As of June
30, 2022, its diversified product portfolio included more than 300 products
across all product segments. In Q1 FY2023, bhujia contributed 34.98% of total
sales, western snacks 8.64%, namkeen 39.18%, sweet 7.57%, papad 6.97% and
others 2.66%.
The company’s manufacturing
facilities are strategically located in proximity to key raw ingredient supplies,
which results in reduced freight and logistics related time and cost.
The company has extensive pan-India
and global distribution network, including arrangements with reputed retail
chains, e-commerce and exports channel. In Q1 FY2023, general Trade contributed
85.45%, modern trade 5.7%, exports 3.2%, e-commerce 0.82% and others 4.83%.
The company is led by dedicated and
experienced management team. Its founder and promoter Shiv Ratan Agarwal has
more than three decades of experience in this industry.
Weaknesses
The company is significantly
dependent on the sale of its bhujia products and sale of family pack stock
keeping units (SKUs) for its revenues. An inability to anticipate and adapt to
evolving consumer tastes and preferences may adversely impact demand of its
products. In FYs2020, 2021, 2022 and in the three months ended June 30, 2021
and June 30, 2022, sales of its family pack products stood at Rs 640.73 crore,
Rs 818.58 crore, Rs 970.51 crore, Rs 194.04 crore and Rs 223.62 crore
representing 59.76%, 62.64%, 60.57%, 58.43% and 53.64% of total sale of food
products.
The company’s proposed capacity
expansion plans relating to its manufacturing facility and contract-manufacturing
facilities are subject to the risks of unanticipated delays in implementation
and cost overruns.
The company faces intense
competition in the Indian snack food market, from various domestic and
multinational companies in India.
The company has made investments in
unsecured debt instruments of Hanuman Agrofood in the form of compulsory
convertible debentures amounting to Rs 106.23 crore, as of June 30, 2022. In
the event the company not able to seek a return on such investments in future
in relation to investments in unsecured debt instruments, it may adversely
affect its business.
There were certain procedural
instance of lapses such as delays in filings and non-filing of forms,
non-compliance with procedural requirements for allotment of non-voting shares
and variation of rights of such shares, and factual errors in its corporate
records, in relation to certain corporate actions taken by the company in past.
The company may be subject to regulatory actions and penalties for any such past
or future non-compliance.
The company is subject to various
contamination-related risks, which typically affect the FMCG industry,
including product tampering; relatively short shelf life of certain of its
products; improper storage of products and raw materials; adulteration of
products with any substance unfit for human consumption and labelling and
packaging errors.
The company currently avail
benefits under certain export promotion schemes, including duty-free import authorization
scheme (DFIA Scheme), and merchandise exports from India scheme (MEIS). Any
failure in meeting the obligations under such schemes may adversely affect its
business operations.
The company does not have a formal
hedging policy. Any material fluctuation in foreign currency exchange rates may
impact its results of operations. In FYs 2020, 2021 and 2022 and in the three
months ended June 30, 2021, and June 30, 2022, unhedged foreign currency
exposure was Rs 5.37 crore, Rs 6.27 crore, Rs 10.97 crore, Rs 8.47 crore and Rs
8.71 crore, representing 0.50%, 0.48%, 0.68%, 2.55% and 2.09%, respectively, of
total sale of food products.
The company relies on limited
number of super-stockists and direct distributors for s portion of its revenue.
A significant decrease in revenue from any of those super-stockists may have an
adverse effect on business prospects. In FYs 2020, 2021 and 2022 and for the
three months ended June 30, 2021, and June 30, 2022, the company had two super stockkeepers,
which contributed more than 10.00% of total sale of food products.
The company relies on third-party
transportation providers for both procurement of raw materials and distribution
of its products. Any failure by transportation providers to deliver its raw
materials or products on time, may adversely affect business.
A part of company’s manufacturing
operations is dependent on contract manufacturing facilities. Any termination
of its agreements in relation to the contract manufacturing facilities may
adversely affect business. In FYs 2020, 2021 and 2022, and in the three months
ended June 30, 2021, and June 30, 2022, the sale of food products from western
snacks manufactured by the contract manufacturing facility represented Rs 12.04
crore, Rs 17.82 crore, Rs 23.98 crore, Rs 4.24 crore and Rs 9.18 crore, representing,
1.12%, 1.36%, 1.50%, 1.28% and 2.20% of sale of food products, respectively.
Some of group companies, namely,
Babaji Snacks, Haldiram Foods International, Haldi Ram Products, Haldiram
Snacks, Hanuman Agrofood, Oam Industries (India), Haldiram Ethnic Foods and
Mastkin Foods, operate in the same or similar lines of business. Further, promoters
and certain directors have interests in other companies, which are in
businesses similar as Bikaji Foods, which may result in conflicts of interest.
The company derives significant
portion of total revenues from its core markets of Rajasthan, Assam and Bihar.
Any adverse developments in these regions could have an adverse impact on
business. In FYs 2020, 2021 and 2022, and in the three months ended June 30,
2021 and June 30, 2022, sale of food products from core markets of Rajasthan,
Assam and Bihar amounted to Rs 778.07 crore, Rs 933.66 crore, Rs 1145.29 crore,
Rs 253.79 crore and Rs 311.43 crore, respectively, accounting for 72.57%,
71.43%, 71.48%, 76.43% and 74.70%, respectively, of total sale of food
products.
Valuation
In Q1 FY2023, consolidated sales were up by
25.48% to Rs 419.16 crore compared to Q1 FY 2022. The OPM decreased by 43 bps
to 7.35%, which led to 18.48% increase in operating profit to Rs 30.80 crore.
Other income increased 54.32% to Rs 4.67 crore, while interest cost rose 48.29%
to Rs 2.60 crore and depreciation increased 24.71% to Rs 11.07 crore. PBT increased
18.53% to Rs 21.79 crore. Tax expenses were Rs 6.09 crore compared to tax expenses
of Rs 5.97 crore in Q1 FY2022. Minority interest was negative Rs 0.54 crore
compared to negative Rs 0.51 crore, Net profit rose 25.65% to Rs 16.24 crore.
In FY2022, consolidated sales were up by 22.90%
to Rs 1610.96 crore compared to FY2021. The OPM decreased by 238 bps to 8.66%,
which led to 3.61% decrease in operating profit to Rs 139.54 crore. Other
income decreased 8.49% to Rs 10.49 crore, while interest cost rose 123.41% to
Rs 6.69 crore and depreciation increased 15.73% to Rs 38.33 crore. PBT decreased
12.58% to Rs 105.01 crore. Tax expenses for FY22 was of Rs 28.99 crore compared
to tax expense of Rs 29.78 crore in FY21. Minority interest for FY2022 was
negative Rs 1.92 crore compared to Rs 0.13 crore in FY2021, Net profit fell
13.59% to Rs 77.95 crore.
The TTM EPS on post-issue equity works out to Rs 3.26. At the
upper price band of Rs 300, P/E works out to 92.11.
At the higher price band of Rs 300, the offer is made at post-issue
EV/ TTM sales of 4.52 times on a post-issue equity share capital of Rs 24.95
crore of face value of Re 1 each.
Listed industry peers of the company are Prataap Snacks
trades at 1.43 times its EV/ TTM sales, DFM Foods trades at 3.24 times its EV/
TTM sales, Nestle India trades at 12.83 times its EV/ TTM salesand
Britannia Industries trades at 6.48 times its EV/ TTM sales.
For FY2022, Bikaji Foods International OPM and
ROE stood at 8.66% and 9.5%, respectively, compared to 4.18% and 0.46% for Prataap
Snacks, 24.42% and 102.89% for Nestle India ( ROE for Nestle calculated on CY2021)
and 15.57% and 59.60% for Britannia Industries, respectively.
Bikaji Foods International: Issue highlights
|
For Offer for Sale Offer
size (in Rs crore)
|
|
- On lower price band
|
837.16
|
- On upper price band
|
881.22
|
Offer size (in no of
shares )
|
2,93,73,984
|
Price band (Rs)
|
285-300
|
Minimum Bid Lot (in no.
of shares )
|
50
|
Post issue capital (Rs
crore)
|
|
- On lower price band
|
24.95
|
- On upper price band
|
24.95
|
Post-issue promoter &
Group shareholding (%)
|
75.97
|
Issue open date
|
03-11-2022
|
Issue closed date
|
07-11-2022
|
Listing
|
BSE, NSE
|
Rating
|
42/100
|
Bikaji Foods International Consolidated
Financials
|
|
2003 (12)
|
2103 (12)
|
2203 (12)
|
2106 (3)
|
2206 (3)
|
Sales
|
1,074.55
|
1,310.75
|
1,610.96
|
334.05
|
419.16
|
OPM (%)
|
8.80%
|
11.04%
|
8.66%
|
7.78%
|
7.35%
|
OP
|
94.60
|
144.77
|
139.54
|
25.99
|
30.80
|
Other inc.
|
8.35
|
11.46
|
10.49
|
3.02
|
4.67
|
PBIDT
|
102.95
|
156.23
|
150.03
|
29.02
|
35.46
|
Interest
|
5.11
|
3.00
|
6.69
|
1.75
|
2.60
|
PBDT
|
97.84
|
153.24
|
143.34
|
27.27
|
32.87
|
Dep.
|
34.20
|
33.12
|
38.33
|
8.88
|
11.07
|
PBT
|
63.64
|
120.12
|
105.01
|
18.39
|
21.79
|
Share of Profit/(Loss) from Associates/JV
|
-
|
-
|
-
|
-
|
-
|
PBT
before EO
|
63.64
|
120.12
|
105.01
|
18.39
|
21.79
|
Exceptional items
|
-
|
-
|
-
|
-
|
-
|
PBT after EO
|
63.64
|
120.12
|
105.01
|
18.39
|
21.79
|
Taxation
|
7.27
|
29.78
|
28.99
|
5.97
|
6.09
|
PAT
|
56.37
|
90.34
|
76.02
|
12.42
|
15.70
|
Minority Interest
|
-
|
0.13
|
(1.92)
|
(0.51)
|
(0.54)
|
Net Profit
|
56.37
|
90.21
|
77.95
|
12.93
|
16.24
|
EPS (Rs)*
|
2.26
|
3.62
|
3.12
|
#
|
#
|
* EPS is annualized on post issue equity
capital of Rs 24.95 crore of face value of Re 1 each
|
|
|
# EPS is not annualised due to seasonality
of business
|
|
|
|
|
EO: Extraordinary items. EPS is calculated
after excluding EO and relevant tax
|
|
|
|
Figures in Rs crore
|
|
|
|
|
|
Source: Capitaline Corporate Database
|
|
|
|
|
|
|