* Deepest start-up phase penetration - over 3000 bank branches activated in 4½ months of operations

* Plans to activate all 4500-bank branches by end of the year

* Soft launch in mid November 2009 and nationwide launch in mid March 2010

IndiaFirst Life Insurance a joint venture between two of India's largest public sector banks - Bank of Baroda and Andhra Bank along with UK's leading risk, wealth and investment company Legal & General, announced that the company had achieved Rs 200 crore mark in new business premium in 2009-10 since it started operation in November 2009.

Dr. P. Nandagopal, Managing Director & CEO, and IndiaFirst Life Insurance said, “While everyone needs life insurance, many do not know it. Many believe the price is high, design complex and process cumbersome. IndiaFirst will try hard to introduce simple, easy to understand plans that are fairly priced, truthfully delivered and efficiently serviced”.

Within a short period since its launch, IndiaFirst had deeply penetrated over 3000 branches of its partner banks covering over 1000 towns and cities across the country. IndiaFirst plans to further extend its distribution reach to all of the 4500 branches of its partner banks in the current year to leverage the banks' vast database of customers of over 50 million.

IndiaFirst Life Insurance, which is capitalized at Rs. 330 crore, is the country's youngest life insurance company.